Data & Knowledge Center
DECISION TOOL
How to brief a market study that produces a decision
Questions and inputs that prevent a generic report and turn research into an actionable plan.
6 min·Free educational resource
State the decision
Start with the decision that follows the study: entry, state, channel, partner or investment size. That defines the evidence required.
Set boundaries
Document product, customer, geography, period, budget and known competitors. Clear boundaries prevent broad analysis that misses the question.
Agree deliverables
Specify tables, maps, interviews, scenarios and recommendations, including source register, assumptions and reference date.
SOURCE STARTING POINTS
This is general educational material, not legal, tax or investment advice. Confirm data and requirements with official sources and qualified professionals before acting.